Tier 0 · Foundations Free
Search Ads: Foundations
How search ads on Google and Microsoft Advertising actually work: the auction, account structure, keywords and match types, writing ads, bidding, budgets and reading the results, with Canadian examples. No experience needed.
- 8 lessons
- 2–3 hours
- 20-question exam
- 80% to pass
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What you’ll be able to do
- Explain how the search ad auction decides who shows and what they pay
- Set up a clean account structure with the right campaign settings for Canada
- Choose keywords and match types, and use negatives and the search terms report
- Write responsive search ads with strong headlines, descriptions and assets
- Pick a sensible bid strategy and budget for a new campaign
- Read the main reports and know what to change, and when
The certification
Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the Search Ads Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.