Tier 0 · Foundations Free
Social Ads: Foundations
Beyond Meta: what LinkedIn, TikTok, Pinterest, Snapchat, Reddit and X are each good for, how their ads work, what creative fits each one, working with creators within Canadian disclosure rules, and how to test a new platform without wasting budget. No experience needed.
- 8 lessons
- 2–3 hours
- 20-question exam
- 80% to pass
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What you’ll be able to do
- Match a business goal and audience to the right social platform
- Explain how targeting works on LinkedIn, TikTok, Pinterest, Snapchat, Reddit and X
- Plan creative that feels native to each platform
- Work with creators and boost their posts within Canadian disclosure rules
- Set up a small, fair test of a new platform
- Measure social results with pixels, UTMs and a healthy view of attribution
The certification
Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the Social Ads Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.