Tier 0 · Foundations Free
Video and CTV: Foundations
How video and audio advertising works: YouTube ad formats and campaign types, how streaming TV (CTV) is bought, audio and podcast ads, reach and frequency, video creative that holds attention, and how to tell if awareness ads worked. With Canadian examples. No experience needed.
- 8 lessons
- 2–3 hours
- 20-question exam
- 80% to pass
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What you’ll be able to do
- Explain the main YouTube ad formats and when to use each
- Describe how connected TV and streaming ads are bought in Canada
- Choose between audio streaming, podcast and radio-style ads
- Plan reach and frequency for an awareness campaign
- Brief video creative that works with and without sound
- Measure video and audio with views, lift studies and search effects
The certification
Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the Video and CTV Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.