How much does advertising cost for HVAC companies in Saint-Jean-sur-Richelieu?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$3.24–$13.63

Quebec price (too few local ad clicks)

Searches a month

50

Core searches in Saint-Jean-sur-Richelieu

Competition

Low

12/100 on Google’s scale

Busiest months

Jan, Feb

Slowest: November

In short: Google Ads for HVAC companies in Saint-Jean-sur-Richelieu, QC cost about $3.24–$13.63 per click, with about 50 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$30–$75

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home improvement, energy efficiency, smart thermostats

Ages 30–65 · 97,873 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Furnace tune-up offer before winter

What this means

  • Google has too few paid clicks in Saint-Jean-sur-Richelieu to price it on its own, so costs shown are the Quebec average. Search demand is still local.
  • Searches peak in January and February and are lowest in November. The busiest month gets about 100% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is low (12/100), below the national level for this industry (29/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Saint-Jean-sur-RichelieuQuebecCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

133Jan133Feb100Mar133Apr100May100Jun100Jul100Aug67Sep67Oct67Nov100Dec

Compared with other Quebec markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Lévischeaper$4.5111011
Blainvillecheaper$4.926030
Pointe-Clairecheaper$5.277055
Quebec City$6.0617021
Brossard$6.076035
Longueuil$6.708031
Montrealpricier$8.841,86018
Lavalpricier$8.9422032
Gatineaupricier$23.2218037
Quebec (province)$6.653,53023
Canada$17.6260,20029

Who lives in Saint-Jean-sur-Richelieu

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

97,873

42,915 households

Median age

43.6

Quebec: 43.2

Household income

$74,500

Median, 2020 · Quebec: $73k

Homeowners

60%

of households · Quebec: 59.9%

French mother tongue

92.5%

Quebec: 74.8%

Couples with children

38%

of census families · Quebec: 38.9%

Age mix

About how many adults here use each platform

  • Facebookup to ~63,000
  • YouTubeup to ~56,000
  • Instagramup to ~48,000
  • LinkedInup to ~37,000
  • TikTokup to ~27,000
  • Redditup to ~21,000

Estimate: adults aged 20+ in Saint-Jean-sur-Richelieu (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 93% have French as their mother tongue. Run French ads and landing pages, and check Quebec's French-language rules for advertising.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~8 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for HVAC companies in Saint-Jean-sur-Richelieu?

About $3.24 to $13.63 per click at the top of the page, typically around $6.65 (the Quebec average, since there are too few local ad clicks to price Saint-Jean-sur-Richelieu on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for HVAC companies in Saint-Jean-sur-Richelieu?

January and February have the most searches. November is the slowest month.

How many people search for HVAC companies in Saint-Jean-sur-Richelieu?

About 50 searches a month for core terms.

How much do Facebook and Instagram ads cost for HVAC companies in Saint-Jean-sur-Richelieu?

Paid Media Canada benchmarks put cost per lead at about $30 to $75 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for HVAC companies in Saint-Jean-sur-Richelieu, with these numbers already filled in.

Build a full plan

Ask another question

Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.