How much does advertising cost for landscapers in Norfolk?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$1.14–$6.59

Typical about $2.74, top-of-page range

Searches a month

60

Core searches in Norfolk

Competition

Low

11/100 on Google’s scale

Busiest months

May, Apr

Slowest: February

In short: Google Ads for landscapers in Norfolk, ON cost about $1.14–$6.59 per click, with about 60 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$20–$55

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, gardening, outdoor living, home and garden

Ages 30–65 · 67,490 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Backyard before-and-after carousels

What this means

  • Clicks cost about 52% less here than the Ontario average ($2.74 vs $5.77).
  • Against the Canada average ($5.32), clicks here cost about 48% less.
  • Searches peak in May and April and are lowest in February. The busiest month gets about 300% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.
  • Competition is low (11/100), below the national level for this industry (25/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

NorfolkOntarioCanada

060120180240JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

60Jan45Feb75Mar150Apr180May150Jun90Jul135Aug120Sep60Oct75Nov60Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Norfolk$2.746011
Ottawapricier$4.9093021
Markhampricier$4.9744034
Kitchenerpricier$5.4835031
Londonpricier$5.4848033
Bramptonpricier$5.6482032
Hamiltonpricier$5.7270028
Torontopricier$5.863,69030
Vaughanpricier$7.0253042
Mississaugapricier$8.0687036
Ontario (province)$5.7716,20027
Canada$5.3233,20025

Who lives in Norfolk

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

67,490

27,595 households

Median age

48.8

Ontario: 41.6

Household income

$82,000

Median, 2020 · Ontario: $91k

Homeowners

81.6%

of households · Ontario: 68.4%

French mother tongue

0.8%

Ontario: 3.3%

Couples with children

36.2%

of census families · Ontario: 44.4%

Age mix

About how many adults here use each platform

  • Facebookup to ~44,000
  • YouTubeup to ~39,000
  • Instagramup to ~34,000
  • LinkedInup to ~26,000
  • TikTokup to ~19,000
  • Redditup to ~15,000

Estimate: adults aged 20+ in Norfolk (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • 82% of households own their home, more than Ontario (68%). Homeowner-focused ads and offers fit here.
  • An older population (median age 48.8 vs 41.6 for Ontario). Facebook and YouTube reach more of this audience than TikTok or Snapchat.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~9 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

Pinterest

Worth testing

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for landscapers in Norfolk?

About $1.14 to $6.59 per click at the top of the page, typically around $2.74, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for landscapers in Norfolk?

May and April have the most searches. February is the slowest month.

How many people search for landscapers in Norfolk?

About 60 searches a month for core terms.

How much do Facebook and Instagram ads cost for landscapers in Norfolk?

Paid Media Canada benchmarks put cost per lead at about $20 to $55 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for landscapers in Norfolk, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.