How much does advertising cost for landscapers in Welland?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.11–$6.83

Typical about $3.80, top-of-page range

Searches a month

60

Core searches in Welland

Competition

Medium

43/100 on Google’s scale

Busiest months

May, Apr

Slowest: January

In short: Google Ads for landscapers in Welland, ON cost about $2.11–$6.83 per click, with about 60 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$20–$55

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, gardening, outdoor living, home and garden

Ages 30–65 · 55,750 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Backyard before-and-after carousels

What this means

  • Clicks cost about 34% less here than the Ontario average ($3.80 vs $5.77).
  • Against the Canada average ($5.32), clicks here cost about 29% less.
  • Searches peak in May and April and are lowest in January. The busiest month gets about 400% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.
  • Competition is medium (43/100), above the national level for this industry (25/100).
  • Elsewhere in Ontario, Norfolk runs about 28% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

WellandOntarioCanada

070140210280JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

50Jan67Feb100Mar167Apr250May100Jun100Jul67Aug83Sep83Oct67Nov67Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Welland$3.806043
Ottawapricier$4.9093021
Markhampricier$4.9744034
Kitchenerpricier$5.4835031
Londonpricier$5.4848033
Bramptonpricier$5.6482032
Hamiltonpricier$5.7270028
Torontopricier$5.863,69030
Vaughanpricier$7.0253042
Mississaugapricier$8.0687036
Ontario (province)$5.7716,20027
Canada$5.3233,20025

Who lives in Welland

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

55,750

23,655 households

Median age

45.2

Ontario: 41.6

Household income

$71,500

Median, 2020 · Ontario: $91k

Homeowners

69%

of households · Ontario: 68.4%

French mother tongue

7.2%

Ontario: 3.3%

Couples with children

36.4%

of census families · Ontario: 44.4%

Age mix

About how many adults here use each platform

  • Facebookup to ~37,000
  • YouTubeup to ~33,000
  • Instagramup to ~28,000
  • LinkedInup to ~22,000
  • TikTokup to ~16,000
  • Redditup to ~12,000

Estimate: adults aged 20+ in Welland (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • An older population (median age 45.2 vs 41.6 for Ontario). Facebook and YouTube reach more of this audience than TikTok or Snapchat.
  • Median household income is 21% lower than Ontario. Lead with clear prices, value and payment options.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~9 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

Pinterest

Worth testing

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for landscapers in Welland?

About $2.11 to $6.83 per click at the top of the page, typically around $3.80, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for landscapers in Welland?

May and April have the most searches. January is the slowest month.

How many people search for landscapers in Welland?

About 60 searches a month for core terms.

How much do Facebook and Instagram ads cost for landscapers in Welland?

Paid Media Canada benchmarks put cost per lead at about $20 to $55 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for landscapers in Welland, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.