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How much do Google Ads cost for optometrists in Dieppe?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.80–$12.66

Typical about $5.95, top-of-page range

Searches a month

150

Core searches in Dieppe

Competition

Medium

53/100 on Google’s scale

Busiest months

Mar, Jun

Slowest: December

In short: Google Ads for optometrists in Dieppe, NB cost about $2.80–$12.66 per click, with about 150 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$12.75–$34

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Families, office workers, people who wear glasses, parents of school-age kids

Ages 20–65 · 28,114 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Back-to-school eye exams

What this means

  • Clicks cost about 12% more here than the New Brunswick average ($5.95 vs $5.31).
  • Against the Canada average ($5.31), clicks here cost about 12% more.
  • Searches peak in March and June and are lowest in December. The busiest month gets about 64% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is medium (53/100), above the national level for this industry (40/100).
  • Elsewhere in New Brunswick, Miramichi runs about 26% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

DieppeNew BrunswickCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

104Jan90Feb125Mar90Apr97May118Jun97Jul104Aug104Sep118Oct76Nov76Dec

Compared with other New Brunswick markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Edmundstoncheaper$3.475016
Quispamsischeaper$4.264043
Miramichicheaper$4.436017
Riverviewcheaper$4.674052
Fredericton$5.4028051
Dieppe$5.9515053
Moncton$6.1135047
Saint Johnpricier$7.1616038
New Brunswick (province)$5.311,65035
Canada$5.3196,70040

Frequently asked questions

How much does a Google Ads click cost for optometrists in Dieppe?

About $2.80 to $12.66 per click at the top of the page, typically around $5.95, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for optometrists in Dieppe?

March and June have the most searches. December is the slowest month.

How many people search for optometrists in Dieppe?

About 150 searches a month for core terms.

How much do Facebook and Instagram ads cost for optometrists in Dieppe?

Paid Media Canada benchmarks put cost per lead at about $12.75 to $34 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

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Keywords, campaigns, ad copy and a budget split for optometrists in Dieppe, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.