How much do Google Ads cost for optometrists in Saint John?
Updated monthly · Google data for the 12 months to September 2026
Cost per click
$3.49–$14.68
Typical about $7.16, top-of-page range
Searches a month
160
Core searches in Saint John
Competition
Medium
38/100 on Google’s scale
Busiest months
Jan, Mar
Slowest: June
In short: Google Ads for optometrists in Saint John, NB cost about $3.49–$14.68 per click, with about 160 searches a month and the most demand in January.
What this means
- Clicks cost about 35% more here than the New Brunswick average ($7.16 vs $5.31).
- Against the Canada average ($5.31), clicks here cost about 35% more.
- Searches peak in January and March and are lowest in June. The busiest month gets about 42% more searches than the slowest.
- Launch or raise budgets by mid-December so campaigns are learning before the January peak.
- Competition is medium (38/100), close to the national level for this industry (40/100).
- Elsewhere in New Brunswick, Fredericton runs about 24% cheaper per click. Worth testing if you serve both areas.
Search demand trend
Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.
Saint JohnNew BrunswickCanada
Seasonality
Each month’s searches as a share of the average month. Red = peak months, grey = slowest.
Compared with other New Brunswick markets
The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.
| Place | Typical CPC | Searches/mo | Competition |
|---|---|---|---|
| Edmundstoncheaper | $3.47 | 50 | 16 |
| Quispamsischeaper | $4.26 | 40 | 43 |
| Miramichicheaper | $4.43 | 60 | 17 |
| Riverviewcheaper | $4.67 | 40 | 52 |
| Frederictoncheaper | $5.40 | 280 | 51 |
| Dieppecheaper | $5.95 | 150 | 53 |
| Monctoncheaper | $6.11 | 350 | 47 |
| Saint John | $7.16 | 160 | 38 |
| New Brunswick (province) | $5.31 | 1,650 | 35 |
| Canada | $5.31 | 96,700 | 40 |
Frequently asked questions
How much does a Google Ads click cost for optometrists in Saint John?
About $3.49 to $14.68 per click at the top of the page, typically around $7.16, based on Google Keyword Planner data for the 12 months to September 2026.
When do people search most for optometrists in Saint John?
January and March have the most searches. June is the slowest month.
How many people search for optometrists in Saint John?
About 160 searches a month for core terms.
How much do Facebook and Instagram ads cost for optometrists in Saint John?
Paid Media Canada benchmarks put cost per lead at about $15 to $40 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.
Keywords, campaigns, ad copy and a budget split for optometrists in Saint John, with these numbers already filled in.
Ask another question
Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.