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How much do Google Ads cost for physiotherapists in Pickering?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.28–$8.26

Typical about $4.34, top-of-page range

Searches a month

260

Core searches in Pickering

Competition

Medium

38/100 on Google’s scale

Busiest months

May, Sep

Slowest: January

In short: Google Ads for physiotherapists in Pickering, ON cost about $2.28–$8.26 per click, with about 260 searches a month and the most demand in May.

On Meta Facebook and Instagram

Cost per lead

$20–$50

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Fitness, running, sports, office workers, injury recovery

Ages 25–65 · 99,186 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Direct billing to insurance

What this means

  • Clicks cost about 12% less here than the Ontario average ($4.34 vs $4.92).
  • Against the Canada average ($4.26), clicks here cost about 2% more.
  • Searches peak in May and September and are lowest in January. The busiest month gets about 86% more searches than the slowest.
  • Launch or raise budgets by mid-April so campaigns are learning before the May peak.
  • Competition is medium (38/100), close to the national level for this industry (38/100).
  • Elsewhere in Ontario, Markham runs about 17% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

PickeringOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

74Jan92Feb92Mar92Apr138May92Jun92Jul113Aug138Sep92Oct92Nov92Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Markhamcheaper$3.601,60027
Bramptoncheaper$3.792,90031
Ottawa$4.174,40042
Pickering$4.3426038
Mississaugapricier$4.982,90039
Londonpricier$5.171,60047
Torontopricier$5.1714,80032
Vaughanpricier$5.351,30034
Kitchenerpricier$6.1188048
Hamiltonpricier$6.211,60047
Ontario (province)$4.9249,50035
Canada$4.26110,00038

Frequently asked questions

How much does a Google Ads click cost for physiotherapists in Pickering?

About $2.28 to $8.26 per click at the top of the page, typically around $4.34, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for physiotherapists in Pickering?

May and September have the most searches. January is the slowest month.

How many people search for physiotherapists in Pickering?

About 260 searches a month for core terms.

How much do Facebook and Instagram ads cost for physiotherapists in Pickering?

Paid Media Canada benchmarks put cost per lead at about $20 to $50 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for physiotherapists in Pickering, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.