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How much do Google Ads cost for physiotherapists in Thunder Bay?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.50–$9.69

Ontario price (too few local ad clicks)

Searches a month

260

Core searches in Thunder Bay

Competition

Low

11/100 on Google’s scale

Busiest months

Jan, Feb

Slowest: December

In short: Google Ads for physiotherapists in Thunder Bay, ON cost about $2.50–$9.69 per click, with about 260 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$20–$50

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Fitness, running, sports, office workers, injury recovery

Ages 25–65 · 108,843 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Direct billing to insurance

What this means

  • Google has too few paid clicks in Thunder Bay to price it on its own, so costs shown are the Ontario average. Search demand is still local.
  • Searches peak in January and February and are lowest in December. The busiest month gets about 24% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is low (11/100), below the national level for this industry (38/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Thunder BayOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

105Jan105Feb105Mar105Apr85May105Jun105Jul105Aug105Sep85Oct105Nov85Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Markhamcheaper$3.601,60027
Bramptoncheaper$3.792,90031
Ottawacheaper$4.174,40042
Mississauga$4.982,90039
London$5.171,60047
Toronto$5.1714,80032
Vaughan$5.351,30034
Kitchenerpricier$6.1188048
Hamiltonpricier$6.211,60047
Ontario (province)$4.9249,50035
Canada$4.26110,00038

Frequently asked questions

How much does a Google Ads click cost for physiotherapists in Thunder Bay?

About $2.50 to $9.69 per click at the top of the page, typically around $4.92 (the Ontario average, since there are too few local ad clicks to price Thunder Bay on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for physiotherapists in Thunder Bay?

January and February have the most searches. December is the slowest month.

How many people search for physiotherapists in Thunder Bay?

About 260 searches a month for core terms.

How much do Facebook and Instagram ads cost for physiotherapists in Thunder Bay?

Paid Media Canada benchmarks put cost per lead at about $20 to $50 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for physiotherapists in Thunder Bay, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.