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How much do Google Ads cost for pool and hot tub companies in Aurora?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$2.73–$11.12

Typical about $5.51, top-of-page range

Searches a month

70

Core searches in Aurora

Competition

High

78/100 on Google’s scale

Busiest months

Jan, Jun

Slowest: October

In short: Google Ads for pool and hot tub companies in Aurora, ON cost about $2.73–$11.12 per click, with about 70 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$40–$120

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners with backyards, outdoor living, families with kids

Ages 30–60 · 62,057 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Book now for summer install

What this means

  • Clicks cost about 60% more here than the Ontario average ($5.51 vs $3.45).
  • Against the Canada average ($2.73), clicks here cost about 102% more.
  • Searches peak in January and June and are lowest in October. The busiest month gets about 133% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is high (78/100), below the national level for this industry (94/100).
  • Elsewhere in Ontario, Toronto runs about 29% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

AuroraOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

122Jan104Feb104Mar87Apr104May122Jun122Jul87Aug104Sep52Oct87Nov104Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Ottawacheaper$2.2699092
Londoncheaper$2.7341095
Mississaugacheaper$3.1850093
Bramptoncheaper$3.2734096
Windsorcheaper$3.3323092
Kitchenercheaper$3.6034094
Torontocheaper$3.932,09089
Hamiltoncheaper$4.1350097
Vaughan$5.3527098
Aurora$5.517078
Ontario (province)$3.4512,95096
Canada$2.7328,30094

Frequently asked questions

How much does a Google Ads click cost for pool and hot tub companies in Aurora?

About $2.73 to $11.12 per click at the top of the page, typically around $5.51, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for pool and hot tub companies in Aurora?

January and June have the most searches. October is the slowest month.

How many people search for pool and hot tub companies in Aurora?

About 70 searches a month for core terms.

How much do Facebook and Instagram ads cost for pool and hot tub companies in Aurora?

Paid Media Canada benchmarks put cost per lead at about $40 to $120 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for pool and hot tub companies in Aurora, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.