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How much do Google Ads cost for pool and hot tub companies in Lethbridge?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.39–$4.09

Typical about $1.26, top-of-page range

Searches a month

110

Core searches in Lethbridge

Competition

High

82/100 on Google’s scale

Busiest months

Mar, Aug

Slowest: December

In short: Google Ads for pool and hot tub companies in Lethbridge, AB cost about $0.39–$4.09 per click, with about 110 searches a month and the most demand in March.

On Meta Facebook and Instagram

Cost per lead

$40–$120

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners with backyards, outdoor living, families with kids

Ages 30–60 · 98,406 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Book now for summer install

What this means

  • Clicks cost about 45% less here than the Alberta average ($1.26 vs $2.30).
  • Against the Canada average ($2.73), clicks here cost about 54% less.
  • Searches peak in March and August and are lowest in December. The busiest month gets about 57% more searches than the slowest.
  • Launch or raise budgets by mid-February so campaigns are learning before the March peak.
  • Competition is high (82/100), below the national level for this industry (94/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

LethbridgeAlbertaCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

102Jan102Feb125Mar102Apr113May79Jun102Jul125Aug91Sep102Oct79Nov79Dec

Compared with other Alberta markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Lethbridge$1.2611082
County of Grande Prairie No. 1pricier$1.5413079
Red Deer Countypricier$1.8419089
Red Deerpricier$2.0116088
Foothills Countypricier$2.279075
Calgarypricier$2.451,32097
Sturgeon Countypricier$2.5913079
Edmontonpricier$2.7074097
Parkland Countypricier$2.7423091
Airdriepricier$2.809072
Alberta (province)$2.303,64099
Canada$2.7328,30094

Frequently asked questions

How much does a Google Ads click cost for pool and hot tub companies in Lethbridge?

About $0.39 to $4.09 per click at the top of the page, typically around $1.26, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for pool and hot tub companies in Lethbridge?

March and August have the most searches. December is the slowest month.

How many people search for pool and hot tub companies in Lethbridge?

About 110 searches a month for core terms.

How much do Facebook and Instagram ads cost for pool and hot tub companies in Lethbridge?

Paid Media Canada benchmarks put cost per lead at about $40 to $120 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for pool and hot tub companies in Lethbridge, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.