How much does advertising cost for restaurants in Thames Centre?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$0.51–$2.32

Typical about $1.09, top-of-page range

Searches a month

2,670

Core searches in Thames Centre

Competition

Low

20/100 on Google’s scale

Busiest months

Aug, Jun

Slowest: December

In short: Google Ads for restaurants in Thames Centre, ON cost about $0.51–$2.32 per click, with about 2,670 searches a month and the most demand in August.

On Meta Facebook and Instagram

Cost per lead

$4.25–$17

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Foodies, dining out, local events, families

Ages 21–55 · 13,980 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Signature dish reels

What this means

  • Clicks cost about 22% less here than the Ontario average ($1.09 vs $1.40).
  • Against the Canada average ($1.42), clicks here cost about 23% less.
  • Searches peak in August and June and are lowest in December. The busiest month gets about 83% more searches than the slowest.
  • Launch or raise budgets by mid-July so campaigns are learning before the August peak.
  • Competition is low (20/100), close to the national level for this industry (16/100).
  • Elsewhere in Ontario, Kingston runs about 24% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

Thames CentreOntarioCanada

04080120160JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

80Jan97Feb100Mar80Apr99May119Jun119Jul146Aug100Sep100Oct80Nov80Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Markhamcheaper$0.98140,88018
London$1.0470,72022
Thames Centre$1.092,67020
Hamilton$1.1886,69018
Ottawapricier$1.26220,40016
Oakvillepricier$1.2653,27017
Vaughanpricier$1.5679,66017
Mississaugapricier$1.70147,58018
Torontopricier$1.741,064,90014
Bramptonpricier$1.9286,31014
Ontario (province)$1.402,998,10016
Canada$1.428,057,10016

Who lives in Thames Centre

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

13,980

5,185 households

Median age

45.2

Ontario: 41.6

Household income

$112,000

Median, 2020 · Ontario: $91k

Homeowners

88.1%

of households · Ontario: 68.4%

French mother tongue

0.8%

Ontario: 3.3%

Couples with children

46.5%

of census families · Ontario: 44.4%

Age mix

About how many adults here use each platform

  • Facebookup to ~8,800
  • YouTubeup to ~7,800
  • Instagramup to ~6,700
  • LinkedInup to ~5,200
  • TikTokup to ~3,700
  • Redditup to ~2,900

Estimate: adults aged 20+ in Thames Centre (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

  • An older population (median age 45.2 vs 41.6 for Ontario). Facebook and YouTube reach more of this audience than TikTok or Snapchat.
  • Median household income is 23% higher than Ontario. Premium offers and financing for bigger jobs can land well.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Worth testing

~410 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

Pinterest

Worth testing

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for restaurants in Thames Centre?

About $0.51 to $2.32 per click at the top of the page, typically around $1.09, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for restaurants in Thames Centre?

August and June have the most searches. December is the slowest month.

How many people search for restaurants in Thames Centre?

About 2,670 searches a month for core terms.

How much do Facebook and Instagram ads cost for restaurants in Thames Centre?

Paid Media Canada benchmarks put cost per lead at about $4.25 to $17 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for restaurants in Thames Centre, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.