How much does advertising cost for roofers in Cambridge?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$7.60–$30.12

Typical about $15.13, top-of-page range

Searches a month

70

Core searches in Cambridge

Competition

High

73/100 on Google’s scale

Busiest months

Apr, Dec

Slowest: November

In short: Google Ads for roofers in Cambridge, ON cost about $7.60–$30.12 per click, with about 70 searches a month and the most demand in April.

On Meta Facebook and Instagram

Cost per lead

$40–$110

Paid Media Canada benchmark

Cost per 1,000 views

$10–$18

Typical CPM, mid-size cities

Who to reach

Homeowners, home renovation, real estate investing

Ages 35–65 · 138,479 people live here (2021 Census)

Target area

15 km around the city

Ad idea: Free drone roof inspection

What this means

  • Clicks cost about 47% more here than the Ontario average ($15.13 vs $10.29).
  • Against the Canada average ($10.32), clicks here cost about 47% more.
  • Searches peak in April and December and are lowest in November. The busiest month gets about 50% more searches than the slowest.
  • Launch or raise budgets by mid-March so campaigns are learning before the April peak.
  • Competition is high (73/100), above the national level for this industry (38/100).
  • Elsewhere in Ontario, Toronto runs about 36% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

CambridgeOntarioCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

95Jan95Feb109Mar123Apr95May82Jun95Jul109Aug95Sep95Oct82Nov123Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Richmond Hillcheaper$6.9228064
Torontocheaper$9.651,61048
Vaughancheaper$10.8819082
Bramptoncheaper$11.0224069
Markhamcheaper$12.9815056
Cambridge$15.137073
London$15.2719079
Mississauga$15.3327075
Hamilton$16.6426090
Ottawapricier$17.9641071
Ontario (province)$10.296,71063
Canada$10.3214,60038

Who lives in Cambridge

2021 Census, Statistics Canada. Use it to set ages, language and targeting on Meta and other channels.

People

138,479

51,270 households

Median age

39.2

Ontario: 41.6

Household income

$93,000

Median, 2020 · Ontario: $91k

Homeowners

68.9%

of households · Ontario: 68.4%

French mother tongue

1.1%

Ontario: 3.3%

Couples with children

46%

of census families · Ontario: 44.4%

Age mix

About how many adults here use each platform

  • Facebookup to ~87,000
  • YouTubeup to ~77,000
  • Instagramup to ~67,000
  • LinkedInup to ~52,000
  • TikTokup to ~37,000
  • Redditup to ~29,000

Estimate: adults aged 20+ in Cambridge (Census 2021) × the share of online Canadian adults who use each platform (TMU Social Media Lab, The State of Social Media in Canada 2025 (summary)). It assumes people here use each platform at the national rate and counts all adults, not only those online, so treat these as upper estimates. Meta’s own audience size for your exact targeting will differ.

Other channels

Beyond Google and Meta. “Good fit”, “Worth testing” and “Usually not a fit” are PaidMedia.ca’s take for this kind of business; the numbers come from the sources listed on each card.

Microsoft Ads

Good fit

~11 searches a month on Bing and Yahoo

Bing has 10.46% of searches in Canada and Yahoo 2.49%, against Google’s 85.03%. Microsoft Advertising serves ads on both. You can import your Google Ads campaigns to test it with little setup.

Estimate: Google searches here × Bing and Yahoo’s share ÷ Google’s share. Search share: StatCounter Global Stats, 2026-10.

LinkedIn

Usually not a fit

49% of online Canadian adults use it (63% of ages 25–34)

Targets by job title, company and industry. It pays off mainly for business buyers and recruiting, not everyday consumer services.

TMU Social Media Lab (summary)

Reddit

Usually not a fit

27% of online Canadian adults use it (52% of ages 18–24)

Ads run beside community discussions. Useful for considered purchases where people ask others for advice before buying.

TMU Social Media Lab (summary)

Pinterest

Usually not a fit

39% of online Canadian adults use it (52% of women)

People plan projects and purchases here. Strong for home, style and beauty ideas.

TMU Social Media Lab (summary)

Frequently asked questions

How much does a Google Ads click cost for roofers in Cambridge?

About $7.60 to $30.12 per click at the top of the page, typically around $15.13, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for roofers in Cambridge?

April and December have the most searches. November is the slowest month.

How many people search for roofers in Cambridge?

About 70 searches a month for core terms.

How much do Facebook and Instagram ads cost for roofers in Cambridge?

Paid Media Canada benchmarks put cost per lead at about $40 to $110 for this industry in a market this size, with typical costs of $10 to $18 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for roofers in Cambridge, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.