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How much do Google Ads cost for waterproofing companies in Orillia?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$11.98–$20.61

Typical about $15.71, top-of-page range

Searches a month

80

Core searches in Orillia

Competition

High

77/100 on Google’s scale

Busiest months

Oct, Nov

Slowest: June

In short: Google Ads for waterproofing companies in Orillia, ON cost about $11.98–$20.61 per click, with about 80 searches a month and the most demand in October.

On Meta Facebook and Instagram

Cost per lead

$34–$85

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners with basements, home improvement, recent home buyers

Ages 35–65 · 33,411 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Spring thaw leak warning

What this means

  • Clicks cost about 54% more here than the Ontario average ($15.71 vs $10.17).
  • Against the Canada average ($9.21), clicks here cost about 71% more.
  • Searches peak in October and November and are lowest in June. The busiest month gets about 2500% more searches than the slowest.
  • Launch or raise budgets by mid-September so campaigns are learning before the October peak.
  • Competition is high (77/100), close to the national level for this industry (70/100).
  • Elsewhere in Ontario, Toronto runs about 21% cheaper per click. Worth testing if you serve both areas.

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

OrilliaOntarioCanada

090180270360JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

129Jan52Feb129Mar39Apr13May13Jun26Jul26Aug65Sep335Oct219Nov155Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Bramptoncheaper$8.0817065
Barriecheaper$8.8019082
Mississaugacheaper$10.9643068
Ottawacheaper$11.1124081
Vaughancheaper$11.6217087
Torontocheaper$12.381,26073
Hamiltoncheaper$12.4926074
Markham$15.5213081
Orillia$15.718077
Oakvillepricier$18.5118076
Ontario (province)$10.175,70077
Canada$9.218,30070

Frequently asked questions

How much does a Google Ads click cost for waterproofing companies in Orillia?

About $11.98 to $20.61 per click at the top of the page, typically around $15.71, based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for waterproofing companies in Orillia?

October and November have the most searches. June is the slowest month.

How many people search for waterproofing companies in Orillia?

About 80 searches a month for core terms.

How much do Facebook and Instagram ads cost for waterproofing companies in Orillia?

Paid Media Canada benchmarks put cost per lead at about $34 to $85 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for waterproofing companies in Orillia, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.