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How much do Google Ads cost for waterproofing companies in Scugog?

Updated monthly · Google data for the 12 months to September 2026

Cost per click

$5–$20.70

Ontario price (too few local ad clicks)

Searches a month

20

Core searches in Scugog

Competition

High

73/100 on Google’s scale

Busiest months

Jan, Mar

Slowest: June

In short: Google Ads for waterproofing companies in Scugog, ON cost about $5–$20.70 per click, with about 20 searches a month and the most demand in January.

On Meta Facebook and Instagram

Cost per lead

$34–$85

Paid Media Canada benchmark

Cost per 1,000 views

$8–$14

Typical CPM, small towns

Who to reach

Homeowners with basements, home improvement, recent home buyers

Ages 35–65 · 21,581 people live here (2021 Census)

Target area

25 km around your town

Ad idea: Spring thaw leak warning

What this means

  • Google has too few paid clicks in Scugog to price it on its own, so costs shown are the Ontario average. Search demand is still local.
  • Searches peak in January and March and are lowest in June. The busiest month gets about 14018% more searches than the slowest.
  • Launch or raise budgets by mid-December so campaigns are learning before the January peak.
  • Competition is high (73/100), close to the national level for this industry (70/100).

Search demand trend

Monthly searches, 12 months to September 2026. 100 = that area’s average month, so the lines compare shape, not size.

ScugogOntarioCanada

050100150200JanFebMarAprMayJunJulAugSepOctNovDec

Seasonality

Each month’s searches as a share of the average month. Red = peak months, grey = slowest.

141Jan71Feb141Mar141Apr71May0Jun141Jul141Aug141Sep71Oct71Nov71Dec

Compared with other Ontario markets

The busiest markets in the same province, sorted by cost per click. Typical CPC is the middle of the top-of-page range.

PlaceTypical CPCSearches/moCompetition
Bramptoncheaper$8.0817065
Barriecheaper$8.8019082
Mississauga$10.9643068
Ottawa$11.1124081
Vaughanpricier$11.6217087
Torontopricier$12.381,26073
Hamiltonpricier$12.4926074
Markhampricier$15.5213081
Oakvillepricier$18.5118076
Ontario (province)$10.175,70077
Canada$9.218,30070

Frequently asked questions

How much does a Google Ads click cost for waterproofing companies in Scugog?

About $5 to $20.70 per click at the top of the page, typically around $10.17 (the Ontario average, since there are too few local ad clicks to price Scugog on its own), based on Google Keyword Planner data for the 12 months to September 2026.

When do people search most for waterproofing companies in Scugog?

January and March have the most searches. June is the slowest month.

How many people search for waterproofing companies in Scugog?

About 20 searches a month for core terms.

How much do Facebook and Instagram ads cost for waterproofing companies in Scugog?

Paid Media Canada benchmarks put cost per lead at about $34 to $85 for this industry in a market this size, with typical costs of $8 to $14 per 1,000 views.

Turn this into a 30-day plan

Keywords, campaigns, ad copy and a budget split for waterproofing companies in Scugog, with these numbers already filled in.

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Data: Google Keyword Planner via PaidMedia.ca, 12 months to September 2026. Cost per click is the top-of-page bid range, which runs higher than what many advertisers end up paying. Meta figures are Paid Media Canada benchmarks for this industry and market size. “Who usually advertises” describes typical kinds of advertisers, not named companies.