Tier 0 · Foundations Free
AI Channels: Foundations
How advertising is changing with AI: ads in Google's AI Overviews and AI Mode, ads in ChatGPT and Copilot, what's available in Canada, AI automation inside Google, Meta and TikTok, restricted categories, and how to test a new channel without risking the budget. Reviewed November 2026. No experience needed.
- 8 lessons
- 2–3 hours
- 20-question exam
- 80% to pass
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What you’ll be able to do
- Explain how ads appear in AI answers and how that differs from classic search ads
- Describe what ad options in AI assistants are available to Canadian advertisers today
- Know which categories and topics are restricted in AI ad placements
- Control AI automation inside ad platforms through better inputs
- Plan a small, measurable test of a new channel
- Report honestly when platforms give little visibility
The certification
Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the AI Channels Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.