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Learn / AI Channels: Foundations / Lesson 1

Lesson 1 of 8 · 15 min

What's changing, and what isn't

People now ask AI for answers, and ads are following them there. The fundamentals of good advertising still apply.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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AI Channels: Foundations

1What's changing, and what isn't15 min · Members
2Ads in Google AI Overviews and AI Mode20 min · Members
3Ads in ChatGPT20 min · Members
4Copilot, other assistants, and being cited15 min · Members
5AI automation inside ad platforms20 min · Members
6Restricted categories, accuracy and brand safety15 min · Members
7Testing a new channel safely20 min · Members
8Reporting and governance15 min · Members
★Exam20 questions · 30 min · 80% to pass

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