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Tier 0 · Foundations Free

App Marketing: Foundations

How mobile apps grow with paid media: installs vs valuable in-app actions, Google App campaigns, Apple Ads, app ads on Meta and TikTok, mobile measurement partners, iOS privacy rules, store listings, and the numbers that show whether users are worth what you paid. No experience needed.

  • 8 lessons
  • 2–3 hours
  • 20-question exam
  • 80% to pass

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What you’ll be able to do

  • Explain why app marketers optimize for in-app actions, not just installs
  • Set up the basics of Google App campaigns and Apple Ads
  • Describe how app ads run on Meta, TikTok and other networks
  • Explain what a mobile measurement partner does and how iOS privacy affects measurement
  • Improve an app store listing so paid traffic converts
  • Read CPI, retention, ROAS and lifetime value

The certification

Pass the timed exam (20 questions, 30 minutes, 80% to pass) to earn the App Marketing Certification: Foundations. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Foundations Certification.

PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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