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Learn / App Marketing: Foundations / Lesson 2

Lesson 2 of 8 · 20 min

Google App campaigns

One campaign across Search, Play, YouTube, Discover and the Display Network, built from your assets.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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App Marketing: Foundations

1Installs vs valuable users15 min · Members
2Google App campaigns20 min · Members
3Apple Ads20 min · Members
4App ads on Meta, TikTok and ad networks15 min · Members
5Mobile measurement and iOS privacy25 min · Members
6Store listings and conversion15 min · Members
7The numbers that matter20 min · Members
8Planning paid app growth15 min · Members
★Exam20 questions · 30 min · 80% to pass

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