Tier 1 · Specialist Free for a limited time
Retail and Commerce: Specialist
Grow ecommerce profitably: optimize product feeds, keep Merchant Center healthy, structure Performance Max by margin, bid toward profit and new customers, run Amazon Sponsored Products, Brands and Display, and buy retail media in Canada with the right questions. Finishes with a retail growth plan, scored by a reviewer.
- 8 lessons
- 6–8 hours
- 30-question exam
- 85% to pass
- Reviewed project
Join free to startAlready a member? Log in
What you’ll be able to do
- Optimize product titles, attributes and images at scale with feed rules and supplemental feeds
- Diagnose and prevent Merchant Center disapprovals and suspensions
- Structure Performance Max for retail by margin and product role
- Set targets that reflect profit, returns and new-customer value
- Run Amazon Sponsored Products, Brands and Display with a harvesting structure
- Evaluate and buy Canadian retail media with incrementality in mind
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the Retail and Commerce Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.