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PaidMedia.ca Learn

Paid media training, made in Canada

Four tiers and 12 tracks covering every major platform. Everyone starts at Tier 0. Pass a course to earn its certification; finish a set to earn the tier certification. Every certificate has a public check page and adds to LinkedIn in one click.

Launch offerEvery tier is free until February 12, 2027. 90 days left. Certificates you earn now are yours to keep.

Tier 1 courses: Specialist

PaidMedia.ca Specialist Certification: Media Planning + any 3 other Tier 1 courses.

Media Planning

Media Planning: Specialist

Market research, full-funnel plans, budget shifts with data, creative and test plans, stakeholder reporting

8 lessons · 5–7 hours · projectSearch Ads

Search Ads: Specialist

Structure that scales, AI Max and Performance Max, Smart Bidding targets, search terms and negatives, experiments

8 lessons · 5–7 hours · projectRetail and Commerce

Retail and Commerce: Specialist

Feed optimization, Performance Max for retail, Amazon Sponsored Products and Brands, retail media buying

8 lessons · 6–8 hours · projectMeta Ads

Meta Ads: Specialist

Advantage+ campaigns, audience strategy, creative testing at scale, Conversions API, lead and click-to-message ads

8 lessons · 5–7 hours · projectSocial Ads

Social Ads: Specialist

One module per platform: setup, targeting, creative, bidding, benchmarks

8 lessons · 5–7 hours · projectVideo and CTV

Video and CTV: Specialist

YouTube campaign types and creative, buying CTV, audio campaigns, frequency control, brand lift studies

8 lessons · 5–7 hours · projectProgrammatic

Programmatic: Specialist

Running a DSP, audiences and contextual targeting, deal types, viewability, fraud and brand safety controls

8 lessons · 6–8 hours · projectLocal and Lead Gen

Local and Lead Gen: Specialist

Multi-location setups, Local Services Ads management, lead quality and scoring, CRM follow-up

8 lessons · 5–7 hours · projectApp Marketing

App Marketing: Specialist

App campaign optimization, Apple Ads keywords, events and value, mobile measurement setup

8 lessons · 6–8 hours · projectAI Channels

AI Channels: Specialist

Running ads in AI answers, AI features inside ad platforms, guardrails, measuring new channels

8 lessons · 5–7 hours · projectPaid Media Creative

Paid Media Creative: Specialist

Creative strategy by funnel stage, testing frameworks, video for ads, bilingual creative, AI tools

8 lessons · 5–7 hours · projectMeasurement

Measurement: Specialist

Google Tag Manager, GA4 events, enhanced conversions, offline conversion import, Law 25 consent, dashboards

8 lessons · 6–8 hours · project