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PaidMedia.ca Learn

Paid media training, made in Canada

Four tiers and 12 tracks covering every major platform. Everyone starts at Tier 0. Pass a course to earn its certification; finish a set to earn the tier certification. Every certificate has a public check page and adds to LinkedIn in one click.

Launch offerEvery tier is free until February 12, 2027. 90 days left. Certificates you earn now are yours to keep.

Tier 2 courses: Strategist

PaidMedia.ca Strategist Certification: Media Planning, Measurement + any 2 other Tier 2 courses.

Media Planning

Media Planning: Strategist

Response curves, national and bilingual programs, speaking finance, annual planning, agency models, leading a team

8 lessons · 8–10 hours · projectSearch Ads

Search Ads: Strategist

Multi-account structure, value-based bidding, scripts and the API, brand and competitor strategy, search in AI answers

8 lessons · 8–10 hours · projectRetail and Commerce

Retail and Commerce: Strategist

Retail media strategy across Amazon and Canadian networks, margin-based bidding, marketplace vs own site

8 lessons · 8–10 hours · projectMeta Ads

Meta Ads: Strategist

Account consolidation, creative systems, Conversion Lift studies, value optimization, first-party audiences

8 lessons · 8–10 hours · projectSocial Ads

Social Ads: Strategist

Picking and sequencing channels, B2B on LinkedIn at scale, creator partnerships and paid amplification

8 lessons · 8–10 hours · projectVideo and CTV

Video and CTV: Strategist

Upfronts and direct deals, cross-screen reach planning, measuring awareness with lift and incrementality

8 lessons · 8–10 hours · projectProgrammatic

Programmatic: Strategist

Supply-path and fee transparency, data partnerships, clean rooms, in-house vs agency trading

8 lessons · 8–10 hours · projectLocal and Lead Gen

Local and Lead Gen: Strategist

Franchise and multi-location programs, lead-to-revenue tracking, local budgets at scale

8 lessons · 8–10 hours · projectApp Marketing

App Marketing: Strategist

Lifetime value modelling, privacy-safe app measurement, cross-platform user acquisition budgets

8 lessons · 8–10 hours · projectAI Channels

AI Channels: Strategist

Evaluating new channels, AI agents in buying, governance, when to move budget early

8 lessons · 8–10 hours · projectPaid Media Creative

Paid Media Creative: Strategist

Creative as a growth lever, testing roadmaps, production budgets, brand and performance balance

8 lessons · 8–10 hours · projectMeasurement

Measurement: Strategist

Attribution vs incrementality, geo tests, media mix modelling, clean rooms, privacy law in planning

8 lessons · 9–11 hours · project