Tier 2 · Strategist Free for a limited time
Measurement: Strategist
Lead measurement for a marketing organization: choose methods by question, design experiments with enough power, run geo tests with Canadian geography, build and calibrate marketing mix models, combine methods into decisions, use clean rooms, plan within Canadian privacy law and lead the change. Finishes with a measurement framework capstone reviewed by a panel.
- 8 lessons
- 9–11 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Build a measurement strategy that matches methods to business questions
- Design experiments with power analysis, minimum detectable effects and sound randomization
- Run geo tests using Canadian geographic units and analyse them correctly
- Plan, calibrate and validate a marketing mix model
- Use clean rooms for privacy-protected analysis and understand their limits
- Plan measurement within PIPEDA and Quebec's Law 25, and lead organizational change
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the Measurement Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.