Tier 2 · Strategist Free for a limited time
Search Ads: Strategist
Lead search at scale: multi-account architecture, value-based bidding fed by real profit and CRM data, automation with scripts and the API, brand and competitor strategy proven with tests, search across AI answers, incrementality, landing page systems and the 2027 move from Dynamic Search Ads to AI Max. Finishes with a search program capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Design manager-account architecture for multi-brand, multi-region and bilingual advertisers
- Build value-based bidding with profit, lifetime value and CRM pipelines
- Use scripts and the Google Ads API to monitor, report and act at scale
- Set brand and competitor strategy, and test brand search incrementality
- Plan search across AI Mode, AI Overviews, Copilot and ChatGPT
- Lead a search program with audits, playbooks and demand forecasting
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the Search Ads Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.