Tier 2 · Strategist Free for a limited time
Programmatic: Strategist
Lead programmatic investment: set its role, shape the supply path, demand fee transparency and audit it, build data partnerships, use clean rooms, choose between in-house and agency trading models, measure at portfolio level and govern responsibly, including support for quality Canadian media. Finishes with a programmatic strategy capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Define programmatic's role and principles within the media portfolio
- Design a supply path strategy that improves quality and reduces waste
- Audit fees and contracts for transparency
- Build data partnerships and use clean rooms within Canadian privacy law
- Choose and contract the right trading model: agency, in-house or hybrid
- Govern programmatic for brand safety, quality and responsible media
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the Programmatic Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.