Tier 2 · Strategist Free for a limited time
Local and Lead Gen: Strategist
Lead local marketing for franchises and multi-location networks: program and funding models, budget allocation across dozens of locations, lead-to-revenue tracking with CRMs and point-of-sale, local presence at scale, local incrementality testing, alignment with operations, governance and the technology to run it all. Finishes with a multi-location program capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Choose a program and funding model for a franchise or multi-location network
- Allocate budgets across many locations with transparent, fair formulas
- Track leads to revenue by location across calls, forms, CRMs and point-of-sale
- Manage Business Profiles, reviews and local pages at scale
- Measure local incrementality with location-based tests
- Align marketing with operations, governance and compliance across the network
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the Local and Lead Gen Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.