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Learn / Local and Lead Gen: Strategist / Lesson 4

Lesson 4 of 8 · 35 min

Local presence at scale

Business Profiles, reviews and local pages for dozens or hundreds of locations, managed centrally.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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Local and Lead Gen: Strategist

1Program and funding models45 min · Members
2Budget allocation across many locations45 min · Members
3Lead-to-revenue tracking at scale45 min · Members
4Local presence at scale35 min · Members
5Local incrementality testing40 min · Members
6Aligning marketing with operations40 min · Members
7Governance, brand and compliance40 min · Members
8Technology to scale local programs35 min · Members
★Exam and project30 questions · 60 min · 90% to pass

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