Paid media training, made in Canada

Four tiers and 12 tracks covering every major platform. Everyone starts at Tier 0. Pass a course to earn its certification; finish a set to earn the tier certification. Every certificate has a public check page and adds to LinkedIn in one click.

Launch offerEvery tier is free until February 12, 2027. 90 days left. Certificates you earn now are yours to keep.

Tier 0FreeFoundationsThe language, the maths and how each platform works. No experience needed.Pass mark 80%Tier 1Free for a limited timeSpecialistRun campaigns well, hands on, with a project checked by a reviewer.Pass mark 85%Tier 2Free for a limited timeStrategistPlan across channels, prove what worked and scale it, with a capstone reviewed by a panel.Pass mark 90%Tier 3ApplyExpertEarned with real case studies, references and a panel interview.Pass mark 90% on the panel rubric

Tier 3: Expert is earned, not taken

There is no course at this tier. Hold the PaidMedia.ca Strategist Certification, share 3 real case studies, add 2 references and pass a 60-minute panel interview with 2 Experts.

See the requirements

Practical guides and free tools for paid media in Canada.

Guides pratiques et outils gratuits pour les médias payants au Canada.

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