Tier 3 · Expert

Earn the PaidMedia.ca Expert Certification

Expert is earned by proving real-world results, not by taking another course. Experts review other members’ work, sit on interview panels and are listed first in the specialist directory.

What you need

1. 1Strategist credentialStill valid, with Strategist certificates in at least 2 platform tracks (not counting Planning and Measurement).
2. 23 case studiesReal campaigns from the last 3 years, on at least 2 platforms: goal, plan, what you changed and why, results with evidence, what you'd do differently. Shared as Google Docs, Sheets or Slides links, with client names replaced by codes.
3. 32 referencesPeople who worked with you (a client, manager or colleague) and can confirm the work.
4. 4Panel interview60 minutes on video with 2 Experts. You defend one case study and solve a live scenario. Pass at 90% or more on the published rubric, with no section failed.
5. 5Code of conductReport results honestly, protect client data and never fake proof.

Recommended (the panel weighs it, not a hard rule): about 7 years in paid media, sizeable budgets managed (for example $500,000+ across your career) and hands-on work on 3 or more platforms.

The application fee is waived during the launch period. Experts renew every year with 15 hours of learning and by giving back (reviews, a guide or a session).