Tier 2 · Strategist Free for a limited time
AI Channels: Strategist
Lead an organization through AI-era media: evaluate new channels with a repeatable framework, decide when to move budget early, prepare for AI agents that research and buy on people's behalf, govern AI use in advertising, and build the team and data foundations to adapt. Reviewed November 2026. Finishes with an AI readiness and channel strategy capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Evaluate any new channel with a repeatable, evidence-based framework
- Decide when to move budget early and how much risk to take
- Prepare brands for AI agents that research and buy for people
- Set AI governance covering disclosure, privacy, brand safety and accountability
- Build team, data and measurement readiness for fast platform change
- Present an AI channel strategy with honest uncertainty
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the AI Channels Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
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