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Learn / AI Channels: Strategist / Lesson 1

Lesson 1 of 8 · 40 min

The AI media landscape and how to think about change

AI answers, assistants and agents are changing how people find and buy. Strategy has to work under uncertainty.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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AI Channels: Strategist

1The AI media landscape and how to think about change40 min · Members
2A framework for evaluating new channels45 min · Members
3When to move budget early45 min · Members
4AI in the buying stack40 min · Members
5Preparing for AI agents45 min · Members
6AI governance for advertising45 min · Members
7Building organizational readiness40 min · Members
8Presenting an AI channel strategy30 min · Members
★Exam and project30 questions · 60 min · 90% to pass

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