Tier 2 · Strategist Free for a limited time
Paid Media Creative: Strategist
Lead creative as a growth lever: build a lasting brand platform, unite brand and performance creative, run testing roadmaps across channels, set production budgets and models, use creative intelligence, plan for French and multicultural Canada, and lead teams and agencies toward effectiveness. Finishes with a creative strategy capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Make the case for creative quality as a driver of advertising results
- Build and protect a brand platform and distinctive assets across channels
- Design one creative system that serves brand and performance goals
- Run portfolio-level testing roadmaps and connect creative to business outcomes
- Set production models and budgets, including talent and rights in Canada
- Lead bilingual and multicultural creative, and teams focused on effectiveness
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the Paid Media Creative Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.