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Learn / Paid Media Creative: Strategist / Lesson 2

Lesson 2 of 8 · 40 min

The brand platform and distinctive assets

A lasting idea and a managed set of assets let every ad build on the last.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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Paid Media Creative: Strategist

  1. 1Creative as a growth lever40 min · Members
  2. 2The brand platform and distinctive assets40 min · Members
  3. 3Balancing brand and performance creative40 min · Members
  4. 4Testing roadmaps across the portfolio40 min · Members
  5. 5Production models and budgets45 min · Members
  6. 6Creative intelligence40 min · Members
  7. 7Bilingual and multicultural creative strategy40 min · Members
  8. 8Leading creative teams and agencies35 min · Members
  9. ★Exam and project30 questions · 60 min · 90% to pass

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