Tier 2 · Strategist Free for a limited time
Retail and Commerce: Strategist
Lead commerce growth across your own site, marketplaces and retailers: channel strategy and conflict, marketplace models, retail media portfolios with Canadian networks, profit-based bidding at scale, advanced Amazon tools, total commerce measurement, assortment and promotion strategy, and the organization behind it. Finishes with a commerce strategy capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Set strategy across own site, marketplaces and retailers, managing channel conflict
- Choose marketplace models and manage Amazon.ca as a growth channel
- Build a retail media portfolio with clear funding, standards and incrementality
- Run profit-based bidding at scale with margin, inventory and price signals
- Measure total commerce effects, including halo across channels
- Organize teams, partners and joint business plans for commerce
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the Retail and Commerce Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.