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Learn / Retail and Commerce: Strategist / Lesson 3

Lesson 3 of 8 · 45 min

Retail media portfolio strategy

Fund retail media deliberately, align it with trade plans, standardize measurement and demand incrementality.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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Retail and Commerce: Strategist

1Commerce channel strategy45 min · Members
2Marketplace strategy40 min · Members
3Retail media portfolio strategy45 min · Members
4Profit-based bidding at scale45 min · Members
5Advanced Amazon advertising40 min · Members
6Total commerce measurement45 min · Members
7Assortment, pricing and promotion strategy35 min · Members
8Organizing for commerce35 min · Members
★Exam and project30 questions · 60 min · 90% to pass

Practical guides and free tools for paid media in Canada.

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