Tier 2 · Strategist Free for a limited time
Meta Ads: Strategist
Lead Meta at scale: its role and risk in the portfolio, consolidated multi-brand and multi-region structures, creative systems that produce winners reliably, Conversion Lift and geo tests, value and profit optimization, first-party data strategy, measurement and resilience. Finishes with a Meta strategy capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Define Meta's role, budget share and dependency risk in a channel portfolio
- Consolidate enterprise Meta structures across brands, regions and languages
- Build a creative system with volume, quality and learning built in
- Design and read Conversion Lift and geo lift tests, and calibrate attribution
- Optimize toward value and profit, with first-party data feeding the system
- Protect accounts and results from policy, platform and security risks
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the Meta Ads Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.