Tier 2 · Strategist Free for a limited time
Social Ads: Strategist
Lead paid social across platforms: build the social portfolio and sequence channels, run B2B on LinkedIn at scale with pipeline measurement, build creator programs and paid amplification, manage community and brand safety at scale, measure social properly and organize the team to deliver. Finishes with a social strategy capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Allocate budget across social platforms using roles, marginal returns and audience overlap
- Run account-based LinkedIn programs measured on pipeline and revenue
- Build creator programs with fair contracts, compliance and measurement
- Decide what to amplify with paid budget, and manage rights at scale
- Protect brand and community with moderation, listening and crisis plans
- Organize social teams, partners and governance
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the Social Ads Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.