Tier 2 · Strategist Free for a limited time
Video and CTV: Strategist
Lead brand-building video and audio investment: video's role in growth, Canadian upfronts and direct deals, planning across linear TV and streaming, cross-screen reach, measuring awareness and incrementality, sponsorships and content partnerships, brand creative strategy and the investment case. Finishes with a cross-screen investment capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Explain how video and audio drive long-term brand growth, and size investment accordingly
- Negotiate upfronts and direct deals with Canadian broadcasters and streamers
- Plan across linear TV, CTV, online video and audio for unduplicated reach
- Measure awareness and incrementality with lift, tracking, geo tests and MMM
- Use sponsorships and content partnerships well, with proper disclosure
- Build an investment case for brand video that finance will approve
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the Video and CTV Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.