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Learn / Video and CTV: Strategist / Lesson 8

Lesson 8 of 8 · 40 min

The investment case for brand video

Size it, justify it with evidence, structure contracts wisely, and govern it with audits and reviews.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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Video and CTV: Strategist

1Video, audio and brand growth45 min · Members
2Upfronts and direct deals in Canada45 min · Members
3Planning linear TV and streaming together40 min · Members
4Cross-screen reach planning40 min · Members
5Measuring awareness and incrementality45 min · Members
6Sponsorships and content partnerships35 min · Members
7Creative strategy for brand video35 min · Members
8The investment case for brand video40 min · Members
★Exam and project30 questions · 60 min · 90% to pass

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