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Learn / Video and CTV: Strategist / Lesson 3

Lesson 3 of 8 · 40 min

Planning linear TV and streaming together

Viewing has fragmented. Use each screen for what it does best and plan for incremental reach.

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Video and CTV: Strategist

1Video, audio and brand growth45 min · Members
2Upfronts and direct deals in Canada45 min · Members
3Planning linear TV and streaming together40 min · Members
4Cross-screen reach planning40 min · Members
5Measuring awareness and incrementality45 min · Members
6Sponsorships and content partnerships35 min · Members
7Creative strategy for brand video35 min · Members
8The investment case for brand video40 min · Members
★Exam and project30 questions · 60 min · 90% to pass

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