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Learn / Video and CTV: Strategist / Lesson 4

Lesson 4 of 8 · 40 min

Cross-screen reach planning

Forecast reach by medium, estimate overlap honestly, and set frequency goals by audience.

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Video and CTV: Strategist

  1. 1Video, audio and brand growth45 min · Members
  2. 2Upfronts and direct deals in Canada45 min · Members
  3. 3Planning linear TV and streaming together40 min · Members
  4. 4Cross-screen reach planning40 min · Members
  5. 5Measuring awareness and incrementality45 min · Members
  6. 6Sponsorships and content partnerships35 min · Members
  7. 7Creative strategy for brand video35 min · Members
  8. 8The investment case for brand video40 min · Members
  9. ★Exam and project30 questions · 60 min · 90% to pass

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