Tier 2 · Strategist Free for a limited time
App Marketing: Strategist
Lead app growth as a business: model lifetime value, set payback targets, measure in a privacy-first world with SKAdNetwork, AdAttributionKit and Privacy Sandbox, split budgets across iOS, Android and web, prove incrementality and connect acquisition with retention and monetization. Finishes with an app growth strategy capstone reviewed by a panel.
- 8 lessons
- 8–10 hours
- 30-question exam
- 90% to pass
- Reviewed project
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What you’ll be able to do
- Build an app growth model linking acquisition, retention and monetization
- Model LTV and set payback and ROAS targets the finance team accepts
- Design privacy-safe measurement across iOS and Android
- Allocate UA budgets across platforms, networks and web-to-app
- Prove incrementality for app campaigns
- Present an app growth strategy with honest uncertainty
The certification
Pass the timed exam (30 questions, 60 minutes, 90% to pass) and a project scored by a reviewer to earn the App Marketing Certification: Strategist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Strategist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.