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Learn / App Marketing: Strategist / Lesson 4

Lesson 4 of 8 · 50 min

Privacy-safe app measurement

SKAdNetwork and AdAttributionKit on iOS, Privacy Sandbox and Google Play signals on Android, and the role of an MMP.

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App Marketing: Strategist

1The app growth model40 min · Members
2LTV modelling50 min · Members
3Payback, ROAS targets and finance40 min · Members
4Privacy-safe app measurement50 min · Members
5Cross-platform UA budgets45 min · Members
6Proving incrementality for apps40 min · Members
7Retention, monetization and lifecycle40 min · Members
8Presenting the app growth strategy30 min · Members
★Exam and project30 questions · 60 min · 90% to pass

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