Skip to content

PaidMedia.ca

  • Explore
  • Guides
  • Learn
  • Campaign Planner
  • Community
Log in
Join the community
  • Explore
  • Guides
  • Learn
  • Campaign Planner
  • Join the community
  • Member log in
  • News
  • About PaidMedia.ca
  • All guides
  • Google Ads
  • Meta
  • LinkedIn
  • Microsoft Ads
  • Programmatic
  • Measurement
  • Careers
  • News
Learn / App Marketing: Strategist / Lesson 2

Lesson 2 of 8 · 50 min

LTV modelling

Cohort-based LTV, early predictors, and how to treat uncertainty.

Log in to learn

Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

Join freeLog in

App Marketing: Strategist

  1. 1The app growth model40 min · Members
  2. 2LTV modelling50 min · Members
  3. 3Payback, ROAS targets and finance40 min · Members
  4. 4Privacy-safe app measurement50 min · Members
  5. 5Cross-platform UA budgets45 min · Members
  6. 6Proving incrementality for apps40 min · Members
  7. 7Retention, monetization and lifecycle40 min · Members
  8. 8Presenting the app growth strategy30 min · Members
  9. ★Exam and project30 questions · 60 min · 90% to pass

PaidMedia.ca

Practical guides and free tools for paid media in Canada.

Guides pratiques et outils gratuits pour les médias payants au Canada.

Read

  • Guides
  • News
  • Editorial standards

Topics

  • Google Ads
  • Meta
  • LinkedIn
  • Measurement

Ad costs

  • Ad costs for restaurants
  • Ad costs for salons and spas
  • Ad costs for dentists
  • Ad costs for physiotherapists
  • Ad costs for massage therapists
  • Ad costs for med spas
  • Canadian Ad Cost Report

Members

  • Join the community
  • Campaign Planner
  • Become a reviewer

Company

  • About
  • Our reviewers
  • Write for us
  • Advertise
  • Contact

© 2026 PaidMedia.ca · Paid Media Canada

Privacy Terms Accessibility