Tier 1 · Specialist Free for a limited time
Search Ads: Specialist
Run search accounts that scale: structure for automated bidding, set targets from real margins, manage search terms and negatives at volume, decide when AI Max and Performance Max fit, feed bidding the right conversion data, and prove changes with experiments. Finishes with a search account plan, scored by a reviewer.
- 8 lessons
- 5–7 hours
- 30-question exam
- 85% to pass
- Reviewed project
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What you’ll be able to do
- Structure Google Ads and Microsoft Advertising accounts so automated bidding has enough data
- Set target CPA and target ROAS from margins and business goals
- Manage search terms and negatives across large accounts
- Decide when to use AI Max for Search and Performance Max, and how to control them
- Set up conversion goals, values and offline data that bidding can use
- Design and read Google Ads experiments
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the Search Ads Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.