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Learn / Search Ads: Specialist / Lesson 1

Lesson 1 of 8 · 35 min

Structure that scales

Split campaigns only when something real differs. Otherwise consolidate, so bidding learns faster.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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Search Ads: Specialist

1Structure that scales35 min · Members
2Setting Smart Bidding targets40 min · Members
3Search terms and negatives at scale35 min · Members
4AI Max for Search30 min · Members
5Performance Max alongside Search40 min · Members
6Conversion setup that bidding can use35 min · Members
7Experiments that settle arguments30 min · Members
8Ads and landing pages at scale30 min · Members
★Exam and project30 questions · 45 min · 85% to pass

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