Tier 1 · Specialist Free for a limited time
Programmatic: Specialist
Run programmatic campaigns hands-on: DSP structure and trafficking, bidding and pacing, first-party and contextual audiences, setting up and fixing deals, viewability and attention, fraud and brand safety controls, DOOH and CTV in a DSP, and transparent reporting. Finishes with a programmatic setup plan, scored by a reviewer.
- 8 lessons
- 6–8 hours
- 30-question exam
- 85% to pass
- Reviewed project
Join free to startAlready a member? Log in
What you’ll be able to do
- Structure campaigns, budgets and line items in a DSP and traffic creative correctly
- Set bids, pacing and frequency to hit delivery and cost goals
- Build audiences from first-party data and context, within Canadian privacy rules
- Set up, troubleshoot and evaluate private marketplace and guaranteed deals
- Apply pre-bid and post-bid controls for viewability, fraud and brand suitability
- Report transparently, including fees, supply paths and incrementality
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the Programmatic Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.