Tier 1 · Specialist Free for a limited time
App Marketing: Specialist
Grow apps with users who stay and pay: optimize Google App campaigns, build an Apple Ads keyword strategy, run app campaigns on Meta and TikTok, design events and values, set up a mobile measurement partner, plan iOS conversion values, use deep links for re-engagement, and report by cohort. Finishes with an app growth and measurement plan, scored by a reviewer.
- 8 lessons
- 6–8 hours
- 30-question exam
- 85% to pass
- Reviewed project
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What you’ll be able to do
- Optimize Google App campaigns with the right bidding goals, assets and budget steps
- Build an Apple Ads keyword and campaign structure with custom product pages
- Run app campaigns on Meta, TikTok and ad networks, with iOS limits in mind
- Design an event taxonomy and value mapping that predict revenue early
- Set up an MMP with deep links, fraud protection and partner integrations
- Plan SKAdNetwork and AdAttributionKit conversion values and report on cohorts and payback
The certification
Pass the timed exam (30 questions, 45 minutes, 85% to pass) and a project scored by a reviewer to earn the App Marketing Certification: Specialist. It has its own certificate ID and a public check page, is valid for 2 years, and adds to your LinkedIn profile in one click. It also counts toward the PaidMedia.ca Specialist Certification.
PaidMedia.ca certificates are not issued or endorsed by Google, Meta or any other ad platform.