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Learn / App Marketing: Specialist / Lesson 3

Lesson 3 of 8 · 35 min

App campaigns on Meta, TikTok and networks

Optimize to the right event, design for iOS limits, and judge networks on cohort quality.

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Lessons, exams and certificates are for PaidMedia.ca members. Membership is free: join to start, or log in if you already have an account.

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App Marketing: Specialist

  1. 1Optimizing Google App campaigns40 min · Members
  2. 2Apple Ads keyword strategy40 min · Members
  3. 3App campaigns on Meta, TikTok and networks35 min · Members
  4. 4Event taxonomy and value design40 min · Members
  5. 5Setting up a mobile measurement partner40 min · Members
  6. 6Planning iOS conversion values40 min · Members
  7. 7Deep links, web-to-app and re-engagement30 min · Members
  8. 8Store optimization and cohort reporting35 min · Members
  9. ★Exam and project30 questions · 45 min · 85% to pass

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